What’s your Reason to Ria?
The brief was to  launch one of the world’s biggest global remittance companies, trusted by more than 10 million customers, to foreign nationals who send money back to Zimbabwe, Malawi, Bangladesh (and other countries). We created a highly-targeted social campaign that spoke to the pain points of each audience. The whole campaign was shot in a studio on a budget of less than R200K. 

Ria loved the campaign idea (Reasons to Ria) so much that they want to use it nationally.
No actors, internally cast, shot on an absolute shoestring budget. Directed by myself and Nic Leighton.