The Flash Group

Most recently, I spent five years at the Flash Group, a global fintech company specialising in the South African informal market servicing over 200,000 small business owners. To have had the opportunity to be client side for the first time, and to fully immerse myself in the informal market in South Africa, is invaluable in understanding and shaping the kind of brands people relate to too. Below is where the brand was when I joined and where we took it, it’s still a work in progress, most big brands are. The Flash brand was in need of an overhaul, it lacked movement, colour and real purpose.
Thank you to the team at Flash who encouraged this to happen and embracing the change. Best rebrand of my life hands down.