What what.

Over 25 years of award winning experience, creative directing some of South Africa’s biggest brands I still find joy in the craft and immense satisfaction in making work that moves people.
I am a strategic and creative thinker who can navigate what your brand should do, and not just could do.

Most recently, I spent five years at the Flash Group, a fintech company specialising in the South African informal market servicing over 200,000 small business owners.

To have had the opportunity to be client side for the first time, and to fully immerse myself in the informal market in South Africa, is invaluable in understanding and shaping the kind of brands people relate to.

Achievements included: Built an in-house creative studio to service the Flash Group.
To focus on quality efficient design and marketing solutions.
Created the 1ForYou brand, a digital products and services platform.
Conceived the Go121 brand, a direct-to-market sales business. 
And the full rebrand of the Flash Group.

Other notable work as a Creative Director in South Africa included: Cell C pitch win for Ogilvy Johannesburg, Telkom Mobile Business for JWT, and South African Tourism at Ireland Davenport.

Prior to that I worked in Singapore for eight years, where I acquired a broad knowledge of Southeast Asia markets. Working with clients in Thailand, Philippines, Hong Kong, China and Indonesia. They included Levi’s, Johnny Walker, Axe and Vaseline.

Awards have never been a focus for me.
Rather doing really good work, that works, and having fun doing it.

But one never really knows … so here are a couple.

Cannes Lions, One Show, Loeries (RSA), Singapore Creative Circle Awards, Communication Arts, New York Festivals, London International Awards. The Bookmark Awards for tech, digital, and leading edge innovation.

Here’s a link to content on YouTube: https://www.youtube.com/channel/UCtBc32zfcA_RrXBD7o4moJQ
Behance : https://www.behance.net/flashgroup?tracking_source=search_users|flash%20group